A Year in Style 2018

Beauty, bots and birthdays: the newsroom view on the last 12 months at Zalando

As we close down our newsroom for another year, we take a look back at some of our favorite stories from across Zalando.

We started 2018 right with the announcement of this sustainable collection in collaboration with Viktor&Rolf in JANUARY. Viktor&Rolf for Zalando RE:CYCLE explored garment recycling and environmentally conscious design, transforming Zalando overstock into beautiful new pieces.

Viktor&Rolf for Zalando RE:CYCLE SS18

From fashion to tech, FEBRUARY saw us invest in German robotics company, Magazino. Their robot, TORU is now operational in Erfurt, assisting logistics employees with picking hard-to-reach items.

Zalando Beauty Station

With a spring in our step, we launched new category, Beauty in MARCH. A beauty station in Berlin followed in July with Care for Men made available in October and the offering expanding to Poland and Austria this year. 70% of beauty orders are mixed with fashion, the cross-selling aspect speaking to consumer desire to shop head-to-toe and paying into our platform strategy.

Zalando SE Zalando Beauty Station
Zalando SE Beauty Men

Being a platform is all about making connections where it matters. With “zImpact,” our program that offers visibility, funding, and expertise to industry players we do just that. In APRIL this year, some of the most exciting socially conscious startups from Europe and beyond joined Zalando’s inaugural zIMPACT Hackathon.

zImpact Hackathon

Three is the magic number as in MAY, personal styling service, Zalon celebrated its third birthday. 1.4 million outfits have been created since Zalon launched in 2015 and last month, the service embraced Nordie cool when it expanded to Sweden.

JUNE brought us to our first new markets since 2013 as we expanded to Ireland and the Czech Republic. We also made the journey to Europe’s biggest HIV/AIDS charity event, the Vienna Life Ball, where we hosted the star-studded Style Jury with panelists such as Kelly Osbourne and Betty Who.

Lifeball_11 EN
Celebrations at the 2018 Vienna Life Ball
Zalando-SE_Newsroom_European Expansion

It’s was a scorching hot day in JULY when we made our debut appearance at Berlin’s Christopher Street Day celebration. With the motto, “Come as you are. Wear what you love,” the campaign was delivered in style by Zalando’s LGBTQI+ group.


Zalando SE Christopher Street Day
Zalando SE Christopher Street Day Video

Generation Next was front and center in AUGUST at Bread&&Butter, Zalando’s pop-up of style and culture that highlighted ‘90s bold aesthetics and strong brand collaborations. Zalando welcomed 35,000 visitors to Bread&&Butter 2018, the final in its current format.

Zalando SE 10 Year Summer Party EN
Employees celebrate at Zalando's 10th birthday party in Berlin

In SEPTEMBER Zalando blew out the candles on its 10th birthday cake. From a small office on Torstraße, Berlin in 2008 to Europe’s leading online platform for fashion and lifestyle, the Zalando story is one of innovation and collaboration, which is why we celebrated the event with stunning brand collaborations.

Zalando SE 10 Years

Personalization is one of the biggest topics in e-commerce, and the Algorithmic Fashion Companion (AFC), launched this OCTOBER, helps our customers get the most from our assortment of more than 300,000 items. The AFC creates automatic outfit suggestions around so-called “anchor items”; articles customers have purchased or added to their wishlist recently.

Zalando kicked off the festive season at the end of NOVEMBER with nine Cyber Days. Black Friday brought record results with 4,200 orders per minute and 220,000 new custmoers welcomed to the store.

Hygge in Denmark and sparkle in Poland, DECEMBER gave us the chance to celebrate our more than 25 million active customers by exploring Christmas shopping habits across Europe. Our festive spirit didn’t stop there, as Zalando’s Christmas campaign, “Christmas. Never out of fashion,” brought generations together in our emotional TV commercial.

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