Photo Essay: Bread&&Butter 2018
Our favorite images from Zalando’s pop-up of style and culture.
35,000 visitors, over 40 brands, and more than 100 exclusive products, Bread&&Butter 2018 celebrated Generation Next across three packed days of style and culture. We share some of our highlights from the event.
And we’re off! Carsten Hendrich, Vice President Creative Lab, and David Schneider Zalando co-CEO, kick off a weekend of style and culture with model and artist, Jazzelle Zanaughtti, UGLYWORLDWIDE.
The three-day event was packed full of pop-up performances like this super-charged showing by Eunique at the Nike pop-up.
Brand booths put personalization into play with visitors invited to make their own experience and interact with products in new ways.
High octane: Harlem rapper Sheck Wes raises the roof at the Huawei stage.
Expert makeup tutorial from MAC.
Fashion-forward: autumn/winter looks on display at the Zalando fashion show.
Bumper event: visitors fit in some recreation between events at the Wrangler pop-up.
That’s a wrap on the pop-up of style and culture. To keep up with your destination for selected streetwear and exclusive drops, visit the Bread&&Butter online hub.
