Success Stories

Close collaboration with you, our partners, is the key to our joint success! Read about some of our most innovative campaigns here.

How Schiesser reached >580k users on Instagram with authentic storytelling

Schiesser managed to gain 613k impressions on nine Instagram posts and a whopping 116.3% return on investment! Find out how they did it.

How PUMA doubled YoY growth by offering the widest possible assortment

PUMA maximized top line sales by providing their widest possible assortment during Cyber Week 2020.

How DeFacto expanded to 12 markets and increased sales x4 in less than four months

Combining a rapid internationalization plan with Zalando Fulfillment Solutions and doubling the width and depth of their assortment guaranteed DeFacto’s impressive successes on Zalando.

How Tommy Hilfiger achieved a 41% uplift in sold items on kids’ shoes

Tommy Hilfiger has a wide assortment of kids’ shoes on Zalando. To ensure continuous product visibility and to drive sell-out on their new assortments, Tommy Hilfiger kids footwear supplier Elisabet teamed up with ZMS to create a campaign that would ensure they met their ambitious goals.

How The North Face more than doubled their brand followership

With an average of 620 new followers per day on their Brand Home, The North Face knows a thing or two about generating excitement around their assortment. Investing into high-quality content for their Brand Home and driving visibility further through a branding campaign with Zalando Marketing Services are the keys to The North Face’s growing fan base. Read on for expert tips on how you can achieve the same!

The recipe to Pepe Jeans’ sales success during Zalando Days 2020

Find out how Pepe Jeans' leveraged Zalando Days, a three-day sales event in May exclusive to Partner Program partners, in order to increase sales, reach new customers and accelerate their digital business – particularly as physical stores were locked down at the time due to Coronavirus measures.

How Motion Fashion more than tripled sales during Cyber Week

Data-driven steering, attractive offers, strong stock depth, and sponsored products were the key to Motion Fashion’s success.

How Konsum Weimar Group increased revenues and decreased cancellation rates

Connecting their offline stores to the Zalando platform allowed Konsum Weimar to optimize their business without upfront investment or risk.

Driving sales and store profits at KARL LAGERFELD

KARL LAGERFELD recently partnered with Connected Retail and integrated their physical stores with the Zalando platform in order to reduce lost sales and drive store profitability.

American Eagle's data-driven, localized brand launch in Europe

American Eagle recently partnered with Zalando to help launch its US brand in Europe, leveraging Zalando Marketing Services (ZMS) to build awareness and address a young, European audience. We created localized content for American Eagle, based on detailed data analysis of the target market.

How Desigual uses consumer insights to drive sales

Desigual's strategic goal was to increase their share of sales to younger customers. Previously, delivering on this goal had been a challenge. Desigual lacked quantitative insights on customers, and so weren’t able to work in a data-driven way, or to track progress. Desigual started working with Zalando’s Consumer Insights (CI) tool to discover what part of their assortment is most appealing to their target customer and used the data analysis to drive both sales and marketing strategies.

Under Armour and the power of social storytelling

Under Armour has traditionally been a more male-oriented brand. The brand’s challenge was to not only strengthen their foothold in Europe but also to appeal to the young, female consumers who may not traditionally consider Under Armour. Under Armour collaborated with Zalando Marketing Services (ZMS) to create ‘BAM’ - a powerful 360° digital campaign, utilizing social storytelling via influencers.

How adidas stands out by challenging the status quo

Creating a campaign that stands out is a challenge for many brands. In 2019, adidas teamed up with Zalando to create the largest ever joint campaign, ‘My Supercourt, My Story’, across 13 European countries. It was clear an unconventional campaign strategy would be needed to truly inspire our target audience primarily consisting of Gen Z individuals, who live in a world that is constantly documented through phones.