Partner Program 

The Partner Program enables you to directly integrate your stock with the Zalando Fashion Store and manage your growth, while retaining control over your products, prices and brand representation. At the heart of the Zalando Platform Strategy, the Partner Program is a key enabler towards becoming The Starting Point For Fashion.

How it works

  • In order to maximize customer-centricity, brands and retailers need to meet certain requirements before partnering with us, such as product quality, assortment relevance, and meeting customer expectations such as free delivery and a 100-day return period.

  • After ensuring brand readiness for the Partner Program, we guide you through the administrative set-up, such as contract signing, account and finance set-up.

  • You go through a technical integration process with integrators of your choice e.g. TradeByte, Anatwine, or ChannelAdvisor.

  • We support you in your first article onboarding and your commercial launch on Zalando.

Benefits for partners

  • Increase profitability, leverage overall business processes and cut costs

  • Get direct access to millions of customers

  • Set your prices

  • Benefit from a curated assortment integrated in catalogue

  • Manage your growth (not limited by budget)

Key figures

markets in Europe
> 370
partners live

Add-on services

Within Partner Program, partners can leverage our add-on services in customer fulfillment, marketing and offprice

Read some of our Partner Program partners’ success stories.


Interested in joining our Partner Program?

If you want to work with us, please fill out this form, we look forward to hearing from you.