Our Sustainability Strategy

Everything you need to know about our do.MORE sustainability strategy, outlining our ambitions and targets in becoming a sustainable platform with a net-positive impact for people and the planet. Join us on our journey!

At Zalando, we are driven by our purpose to reimagine fashion for the good of all. We know that the fashion industry needs to find new ways to produce, sell and consume fashion, today and for generations to come. Our ambition is to be a leading online destination for sustainable fashion, providing customers with a bigger assortment to choose from, clearer information, and all the inspiration they need to make a more sustainable choice.

We have set ourselves 6 bold goals in our new sustainability strategy

  1. From today onwards, our own operations and all deliveries and returns will be carbon neutral. We will set Science Based targets in 2020.

  2. By 2023, we will design our packaging to minimize waste and keep materials in use, specifically eliminating single-use plastics. 

  3. By 2023, we will have continuously increased our ethical standards and only work with partners who align with them. 

  4. By 2023, we will generate 20% of our GMV with more sustainable products. 

  5. We will apply the principles of circularity and extend the life of at least 50m fashion products. 

  6. By 2023, we will have supported 10,000 people in the workforce by providing skilling opportunities that match future work requirements.

We need you on board!

As an industry and as a company, we are at the beginning of our sustainability journey, and collaborating with industry initiatives and brand partners is key. We encourage our brand partners to connect with us regarding our sustainability criteria and are always open for feedback as we continue to develop and improve. 


We have already made some progress we can be proud of, for example, over 20.000 articles are marked as more sustainable on Zalando (as of October 2019), 90% of the energy our offices and locations use come from renewable sources, and 80% of our shipping bags consist of recycled plastics. Still, we have a long way to go and we cannot do it without you.

How you can join us on our journey

Assortment Growth

Style with care: By 2023, we want to generate 20% of our GMV with more sustainable products – and we can't do it without you! Listen in to our Sustainability Assortment webinar, where we're joined by experts from Camper and Puma to speak about how partners can be drivers of sustainability on the Zalando platform.


We've made the commitment that 90% of our partners will have set science-based targets (SBTs) by 2025. SBTs are a set of goals developed by companies to reduce greenhouse gas emissions and avoid drastic consequences ranging from extreme weather patterns to severe natural catastrophes. They are defined as science-based if they are in line with the scale of reductions required to limit global warming to 2 C and pursue efforts to limit global warming to 1.5 C compared to pre-industrial levels.

Brand Assessment

Additionally, in order to empower customers to make more sustainable and informed choices on Zalando, all brands will be asked to complete a Brand Assessment, to assess where you stand on ethical, trade and sustainability parameters. We will be using the Higg Brand & Retail Module (BRM) developed by the Sustainable Apparel Coalition, and delivered by Higg Co. The Higg BRM is a comprehensive tool that businesses of all sizes can use to measure the environmental and social impact of their operations, and make meaningful improvements. All brands selling on Zalando will need to report against minimum standards. For data collection we are following a phased approach year on year and are rolling out the brand assessment on the basis of the BRM step by step to all brand partners


Let us tell your stories around sustainability. We want to champion the brands we have who are already taking steps to co-creating a more sustainable future for fashion. Until the end of 2020, we will offer up to 5 million Euro in free onsite visibility to small to midsize partners in the Partner Program. Both existing as well as new partners that signed up before August 31 are eligible for this fund. We believe in diversity in fashion, and the Partner Program is the best way for smaller brands to get their brand in front of millions of customers. Contact ZMS for more info!

Reach out to your Zalando contact and/or sustainability@zalando.de, and let’s discuss how we can partner up!

Download the report