News & Media

PUMA maximized top line sales by providing their widest possible assortment during Cyber Week 2020.

Leiser speaks about the importance of linking offline and online sales channels with Zalando Connected Retail.

Since Zalando started participating in Cyber Week 6 years ago, we’ve seen how great an opportunity this annual sales event can be for exciting and engaging customers, supporting and celebrating our partners, and galvanizing our transition to a platform. 

Key insights from Levi Strauss, McKinsey, and Zalando

Combining a rapid internationalization plan with Zalando Fulfillment Solutions and doubling the width and depth of their assortment guaranteed DeFacto’s impressive successes on Zalando.

With digital acceleration at an all-time high in the fashion industry, we’re sitting down with our partners to dive deeper into what it means to go digital in the current industry climate, as well as tips, insights and pitfalls to avoid for brands on the journey. Our VP Category Men Andreas Roedl sat down with Martino Scabbia Guerrini, Group President EMEA, at VF to discuss what VF has learnt on its digital journey. Watch the video and read the interview below.

How do I set up my company for digital success? Andreas Roedl, VP Category Men at Zalando, recently met (virtually) with experts from Camper and VF Corporation to discuss exactly that.

What sets apart the partners who were able to really drive e-com success, despite challenging market conditions? Looking at our over 3000 partnerships, we distilled the five winning moves we saw successful partners take this year.

Want to know how fashion brands are shaking up their marketing strategies to adapt to digital acceleration? Zalando Marketing Services (ZMS) conducted a recent study revealing how brands plan to redefine their marketing and commercial strategies.