Bread & Butter by Zalando: Day 2 Summary 

BERLIN, 2nd September 2017 // Bread & Butter is in full swing, and the energy on the sold out day was contagious! We’ve had standout runway shows from TOPMAN, HUGO and G-STAR RAW, DJ sets from the likes of Rushmore and Gang Fatale, an enchanting headline performance from FKA twigs presented by Mercedes-Benz, and a stimulating discussion with Adwoa Aboah and her GURLS TALK initiative.


There has been a whole host of diverse style offerings across the festival, from buzzing brand labs to inspiring street style. Today it was all about the guys, with TOPMAN presenting a slick fashion show with a crisp, cool AW17 collection that spoke to the modern man. HUGO presented its latest offering in a dynamic showcase with parkour jumpers and a specially composed soundtrack creating a unique fashion show concept. Selected stayed true to its Nordic DNA to stage a show inspired by city lines, modern shapes and minimalist expression.



FKA twigs presented by Mercedes-Benz took to the B&&B stage tonight with a truly sublime performance. The avant-pop songstress proved herself to be a definitive and unique musician of our generation as she delivered fearless moves alongside a string of her most beautiful hits.

Austrian rap sensation Yung Hurn brought his trippy tunes and devilish demeanour to the stage, also AKITO, Rushmore and Ase Manual also rocked the festival’s second day. The night culminated in the energy-filled The Vogue Ball presented by Come Extra Fly, where we saw some of the most fabulous voguing and incredible looks ever seen in Germany.



Adwoa Aboah, the model and founder of GURLS TALK brought her platform to B&&B for an open discussion with Dr. Lauren and Maxim Magnus, a London-based transgender lifestyle blogger and model. The empowering discussion touched on everything from body positivity, to what feminism means today, and the importance of self-love, led by i-D Germany’s Editor-in-Chief, Alexandra Bondi de Antoni.

Hype founder Liam Green talked about his brand’s staggering success story on how it became one of the UK’s hottest streetwear labels of today. TOPMAN hosted an exciting panel discussion with insights from Creative Director Gordon Richardson alongside poet Max Wallis, whose exploration of love, youth and masculinity portrays TOPMAN's catwalk attitudes.



Anyone who has been seduced by the delicious array of culinary options available at Bread & Butter this year will tell you how good it all is. Our array of culinary options has been seducing Bread & Butter guests with wild flavours from all over the world. Foodies have been going crazy for our sweet treats such as pancakes from Feiner Herr and Berlin’s best scoop from Jones Ice Cream. Coffee connoisseurs were not disappointed, as we brought in Five Elephants to provide visitors with their caffeine fix to get them through the action-packed day.


B&&B Day 2 picture material can be found HERE

B&&B Day 2 B-roll material can be found from 10pm HERE

Please check for more pictures and further press information.




Boiler Plate - DE - Q2 2017



Zalando ist Europas führende Online-Plattform für Mode. Wir bieten unseren Kunden eine umfassende Auswahl an Bekleidung, Schuhen und Accessoires für Damen, Herren und Kinder bei kostenfreiem Versand und Rückversand. Das Sortiment reicht von fast 2.000 weltweit bekannten Marken über lokale und Fast-Fashion Brands bis hin zu selbst designten Private Labels. Die Zalando-Shops sind lokal auf die Bedürfnisse der Kunden in 15 verschiedenen europäischen Märkten zugeschnitten: Belgien, Deutschland, Dänemark, Finnland, Frankreich, Italien, Luxemburg, Niederlande, Norwegen, Österreich, Polen, Schweden, Schweiz, Spanien und das Vereinigte Königreich. Zalandos Logistiknetzwerk mit vier zentralen Logistikzentren in Deutschland, ermöglicht die effiziente Versorgung aller Kunden in ganz Europa, unterstützt durch die auf die lokalen Kundenbedürfnisse fokussierten Standorte in Norditalien und Frankreich. Wir sind überzeugt, dass der Dreiklang aus Mode, Technologie und Logistik unseren Kunden und Markenpartnern einen Mehrwert bietet.

Die internationalen Zalando-Shops verzeichnen monatlich rund 200 Millionen Besuche, von denen im zweiten Quartal 2017 70 Prozent von mobilen Endgeräten kamen. Die Zahl aktiver Kunden stieg im gleichen Zeitraum auf 21,2 Millionen.

Jolanda Smit
Global Head of Brand Comms and PR
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